Business leaders or senior executives in brand development and marketing for food start-ups or established food brands.
Approx. 3 hours plus breaks
One-to-one, or small groups by arrangement
Online, or in person by arrangement
Workbook with exercises
Summary report with recommended research
For enquiries or bookings, please email email@example.com.
Ecosystem for Change-Making Food Brands
Increase your Impact and Avoid Mistakes with Authenticity, Context and Community
Shaping the wellbeing of the environment, the economy and society itself, food affects every aspect of our lives. But today’s global food conversations are VERY complex. On the good days, we have endless diversity, innovation, and the potential to change the world. On the bad days; fast pace, fads, and bandwagons.
Carra’s Ecosystem workshop is an engaging session designed for food start-ups and established companies who wish to navigate the contemporary food landscape with confidence, and secure their connection to the wider ecosystem. It introduces the elements you should consider to better understand your brand’s potential, context, and community, and plan a sustainable long-term position at the forefront of positive social and environmental change.
In this workshop, Carra will set out the fundamentals of establishing a brand ecosystem that enhances your creative, commercial, economic, environmental and social impact.
Together you will:
Learn What Makes Up an Ecosystem
Understand the various topics and influencers that create the context and culture around us.
Explore your Current Field and Activity
Review your authentic brand purpose, proposition and current project(s)
Identify Initial Opportunities and Pitfalls
Draw on contemporary conversations in the industry and consumer landscape that influence your direction.
Highlight Immediate Areas for Further Research and Development
List the topics, themes and organisations where further insights and connections would strengthen your knowledge, proposition and community