Carra works with change-making food entrepreneurs and established brands that are ready to interpret their brand values and purpose into tangible brand experiences - they might be developing a new product for market, or creating a space that sparks conversation or a new way of thinking.
All of Carra's clients wish to showcase their place at the forefront of innovation and positive change.
But every client and project is unique. If you would like to discuss a project, the best thing to do to in the first instance is email or send some details of your ideas and needs via the contact form.
Carra facilitates hands-on workshops to improve culture and thought processes around engaging topics in the food industry and the creative industries that surround it.
She also has a passion, and a sense of responsibility, for working with emerging entrepreneurs in the food and creative industries, and has previously mentored and taught both independently and through Creative & Cultural Skills and SERC.
Examine what's around you to understand your audience and opportunities
Who's it for?
This workshop is for food entrepreneurs or established brands preparing to launch a new brand or product, who may have been working on it in somewhat of a vacuum and wish to understand where further opportunities to potential pitfalls lie before launch.
Why's it important?
You don't want to spend all your resources on product development only to find you've made a cultural faux pas, or are adding to an environmental disaster. And you'd like to firm up your relevance in a transparent and progressive environment.
Carra's workshop, 'Ecosystem', outlines the elements you should consider to better understand your customers, community and context, and helps you think about your place in the contemporary food landscape.
This workshop is designed for small groups and lasts around 90 minutes with time to chat with Carra and your peers. It includes a workbook with exercises and culminates in practical actions to assist further research into your findings.
Strengthen your Brand Story and Establish Your Ecosystem
Who's it for?
This workshop is for food entrepreneurs or established food brands who want to make a difference, who are navigating a new transparent and purpose-led climate, or experiencing a new generation of management.
Why's it important?
With every project Carra has worked on, she's noticed a disconnect. While industry innovators are developing amazing ideas and potential solutions for the future of food, there can be a tendency to operate in isolation, focusing only on their one branch of the entire ecosystem.
What good is a pop up restaurant promoting a sustainable plant-based diet, if the equipment gets thrown on the skip when it ends?
What good is a new brand of dairy-free milk to save animals here, if it wipes out wildlife and habitats on another continent?
And what good is a groundbreaking scientific solution if no-one can get the everyday population on board?
Maybe they aren't talking enough, or they're forgetting to look up to understand their relationship to what's around them. But - what if everyone could take a moment at the start to think it through? There'd be no more reports of negative social or environmental impact, or good start-ups going under because the right questions weren’t asked at the start.
Carra's Signature Workshop, 'Unshakeable', strengthens brand story and establishes its ecosystem to give a purposeful foundation for progress.
The workshop includes pre-workshop exercises and explores the greater context and culture surrounding brand purpose, to create an unshakeable structure which will enhance your creative, commercial, economic, environmental and social impact.
Here’s an overview of the workshop - Carra can attend it one-to-one or with a small group of your colleagues. It totals two days, but can be spread out and continued online if breaks for research are required.
1. Assert Brand Position
We consolidate your unique insights and expertise, your identity, and your purpose.
2. Establish Brand Ecosystem
We consider your understanding of and place within contemporary culture, context, trends, collaborators and clients.
3. Join the Dots
We find the common goals and shared purposes that bring your tribe together and make lasting connections.
4. Plan Next Actions
We apply these findings to an upcoming project of your choice to create an easily communicable brief, that ensures the change you hope to make has the toolkit to truly take hold.
We all need to aim for doing most good and no harm from the outset, and Carra's insights into food and social culture, alongside a knack for connecting far-flung dots, is what help her see the whole picture.
Unshakeable is a fun, thought-provoking workshop where you get to see how everything you enjoy comes together through your work.
Let’s see how we can turn your brand purpose into a change-making adventure, and harness the full power of your brand for good.