Working with emerging and established brands to develop a conscious brand culture that fixes the future through food.


Workshops & Consultancy

Fixing our relationship with food is a catalyst for exponential change. Its infrastructure and development holds the key to economic, environmental and social impact - almost every UN Sustainable Development Goal can be brought back to our food culture at some level.

But when it comes to industry - what good is a pop up restaurant promoting a sustainable plant-based diet, if the equipment gets thrown on the skip when it ends? What good is a new brand of dairy-free milk to save animals here, if it wipes out wildlife and habitats on another continent? And what good is a groundbreaking scientific solution if no-one can get the everyday population on board?

Let’s connect the dots and design purposeful brands that fuel positive change through everyday practice.

Workshops & Consultancy Sessions:

LANDSCAPE Session

Chart the contemporary food landscape, and gain clarity on the complex conversations taking place in today’s global food culture.

The topics and buzzwords traversing the food scene and beyond are truly fascinating, and often, if approached with care, can hold the answers to many issues we face globally.

But the sheer volume of information can be conflicting and confounding, and whether we’re just starting out, or well on our way, it’s important to find a clear path.

Landscape sessions are for brands and organisations aiming to make a difference, who are navigating a new transparent and purpose-led climate, or experiencing a new generation of management - they’re designed to help you find sure footing on the path you choose and inspire you with engaging ways to progress.

They cover topics such as Brand Transparency and Understanding Food Trends, and various contemporary food conversations such as multidisciplinary dining, food education and the environment.

The sessions give you a background and introduction to the topic of your choice, to understand what’s relevant to you, what’s not, and consider your potential to make a better contribution through your activity.

Following the session, you’ll have a good understanding of the topic in relation to your goals, as well as an outline of initial research and actions to consider moving forward.


Ideal for: Business leaders or senior executives in brand development and marketing for food start-ups or established food brands.

Duration: 1 hour each; in batches by arrangement

Type: One-to-one, or small groups by arrangement

Location: Online, or in person by arrangement

Outcomes:

  • Pre-session questionnaire
  • Understanding of your chosen topic, and its relevance and potential
  • Initial actions
  • Summary report

Following a session, you’ll have a good understanding of the topic in relation to your goals, as well as an outline of initial research and actions to consider moving forward.

ECOSYSTEM Workshop

Increase your impact and avoid mistakes with brand culture, context and community.

“When we try to pick out anything by itself, we find it hitched to everything else in the universe.” - John Muir

Shaping the wellbeing of the environment, the economy and society itself, food affects every aspect of our lives. But today’s global food conversations are VERY complex. On the good days, we have endless diversity, innovation, and the potential to change the world. On the bad days; fast pace, fads, and bandwagons.

Carra's ‘Ecosystem’ workshop is an engaging session designed for food start-ups and established companies who wish to navigate the contemporary food landscape with confidence, and secure their connection to the wider ecosystem. It introduces the elements you should consider to better understand your customers, community and context, and plan a sustainable long-term position at the forefront of positive change.

In this workshop, Carra sets out the fundamentals of establishing a brand ecosystem that enhances your creative, commercial, economic, environmental and social impact.

Together you will:

  • Learn what makes up an ecosystem
  • Understand the various topics and influencers that create the context and culture around us.
  • Explore your current field and activity
  • Review your authentic brand purpose, proposition and current project(s)
  • Identify initial opportunities and pitfalls
  • Draw on contemporary conversations in the industry and consumer landscape that influence your direction.
  • Highlight immediate areas for further research and development
  • List the topics, themes and organisations where further insights and connections would strengthen your knowledge and community.

Ideal for: Business leaders or senior executives in brand development and marketing for food start-ups or established food brands.

Duration: 1/2 day

Type: One-to-one, or small groups by arrangement

Location: Online, or in person by arrangement

Outcomes:

  • Pre-session questionnaire
  • Workbook with exercises
  • Initial actions
  • Summary report with recommended research

UNSHAKEABLE Workshop Series

Strengthen your unique brand story and purpose, and establish your change-making ecosystem, in this in-depth, thought-provoking workshop series.

In Unshakeable, you’ll thoroughly explore the greater context and culture surrounding your brand and develop its potential for good, creating an authentic structure and network which will enhance your creative, commercial, economic, environmental and social impact.

Together you will:

  • Assert your Brand Position: Consolidate your unique insights and expertise, your identity, and your purpose.
  • Establish your Brand Ecosystem: Consider your understanding of, and place within, today’s food culture, relating to trends, influencers, collaborators and clients.
  • Join the Dots: Find the common goals and shared purposes that bring your community together and make lasting connections.
  • Plan Next Actions: Apply these findings to an upcoming project of your choice to create an easily communicable brief, that ensures the change you hope to make has the toolkit to truly take hold.

Throughout the sessions, your ideas will be examined from all angles, and continually cross-referenced to withstand hard questions, thus strengthening your brand story and establishing its ecosystem to give a purposeful foundation to progress.


Ideal for: Business leaders or senior executives in brand development and marketing for food start-ups or established food brands.

Duration: 4 x 3 hour sessions

Type: One-to-one, or small groups by arrangement

Location: Online, or in person by arrangement

Outcomes:

  • Pre-session questionnaire
  • Workbook with exercises
  • Initial actions
  • Summary report with recommended research

Follow-on PROJECT SUPPORT

Implement your impressive brand development into a living project.

As your team actions the brief outlined in the preceding workshop sessions, a Stakeholder Report can be drafted at this stage to communicate your key learnings and forward strategy.

If required, Carra can be available for bi-monthly consultancy sessions, checking in with team members at agreed points over a six month period. This ensures the vision is intact and values are upheld at every touchpoint.

Depending on the nature of the project application and team resources, consultancy can be extended for an extra three months if required.


Really useful exercise. I really felt that this process was about separating the stuff you and your business actually care about, from the stuff that just looks pretty as part of a corporate brochure. The process of narrowing this down and differentiating between the passing fads on the one hand, and the big societal shifts that you can really work with on the other, is vital for growth. Finally, it gives you the tools and terminology to go about building a network around you that can help build your reputation, knowledge, credibility and impact.
— Scott Dixon, MD, The Flava People