Lead the industry shift.


Fixing our relationship with food is a catalyst for exponential change. Its infrastructure and development holds the key to economic, environmental and social impact - almost every UN Sustainable Development Goal can be brought back to our food culture at some level.

But when it comes to industry - what good is a pop up restaurant promoting a sustainable plant-based diet, if the equipment gets thrown on the skip when it ends? What good is a new brand of dairy-free milk to save animals here, if it wipes out wildlife and habitats on another continent? And what good is a groundbreaking scientific solution if no-one can get the everyday population on board?

Through consultancy and workshops, Carra works closely with emerging and established brands to develop a conscious brand culture that fixes the future through food, developing opportunities that balance profit and purpose and make a lasting positive impact.

Really useful exercise. I really felt that this process was about separating the stuff you and your business actually care about, from the stuff that just looks pretty as part of a corporate brochure. The process of narrowing this down and differentiating between the passing fads on the one hand, and the big societal shifts that you can really work with on the other, is vital for growth. Finally, it gives you the tools and terminology to go about building a network around you that can help build your reputation, knowledge, credibility and impact.
— Scott Dixon, MD, The Flava People

Brand Ecosystem series

Let’s connect the dots and design purpose-led brands that fuel positive change through everyday practice.




Chart the contemporary food trends landscape to reveal what’s relevant - and what’s not! - to your authentic brand development.




Increase your opportunities and avoid obstacles and mistakes, by outlining your authentic brand culture, context and community.


Ecosystem &



Strengthen your brand story and purpose, establish your changemaking ecosystem, and start making things happen!