Connecting the dots for a better food culture across society, industry, communication, built environment and the living world.
Carra is a creative futurist shaping forward-thinking food culture. She uses design thinking and storytelling to communicate new concepts and practices that will help fix the future through food.
Carra works with entrepreneurs, brands and organisations to build positive change into their culture and translate tricky concepts into everyday life, such as showing an audience of almost 30k at London Design Festival how we can grow our own food indoors.
She has created/curated unique and powerful brand stories, thought-provoking design installations, immersive events and engaging environments for industry leaders including 100% Design, British Council, Formica Group, Gaggenau, The Flava People, Quorn Foods and The Food People.
Relatable and engaging, her projects have been voted ‘Most Popular’ by 25k industry professionals, and featured internationally in a variety of publications, including Wallpaper*, ICON, Elle Decoration, New York Times, Archiproducts, New Design Magazine and Wired Magazine.
Awards & Recognition
Powering Change: Women in Innovation and Creativity
World Intellectual Property Day 2018 / ACID Female Design Champion, Runner-Up
Research & Publications
Carra undertakes focused research into ideas, trends, habits and behaviours which shape and communicate positive food culture.
An avid traveller, she records her findings through Field Notes on Food Culture, inspirational reports and newsletters combining writing, illustration and photography. Her latest report is on Lisbon.
Carra also designs Connect Through Cookery, a series of practical guides for food brands, and is currently compiling a series of essays exploring food culture connections.
As well as her independent consultancy, Carra co-owns the following design ventures, blending creative and practical to support improved food culture and communication at different industry levels.
Design Thinking for Food Culture
Innovation and design studio shaping the future of food by designing the products and spaces that bring it to life.
Pop Up Cookspace
Connect Though Cookery
Equipment and resources for creative food professionals who educate and inspire better choices.
Combining her detailed research and her findings from her professional experience across a variety of sectors, Carra is planning a peer support community to connect conversations across society, industry, communication, the built environment and the natural world.