Global · Public Health

Starting point

Feedback on WHO's graphic health warnings on cigarette packets suggested audiences were becoming desensitised to messaging focused heavily on adverse health effects. The organisation wanted to explore what else might be possible.

What I explored

The question was not simply which messages worked or did not work, but what might be missing from existing messaging. I analysed 574 graphic health warnings from 37+ countries using Schwartz's Theory of Universal Human Values, looking for motivational themes beyond health.

I translated the findings into visual analysis and narrative insight, demonstrating practical tools that WHO programme leaders could extend to country-level practitioners.

What changed

The research identified an additional set of motivational themes that could inform future health communication. The findings contributed to the 10th WHO Report on the Global Tobacco Epidemic and gave WHO's Tobacco-Free Initiative an additional evidence-based way to explore health communication and potential capacity-building across countries.

London · Climate & Place

Starting point

Hounslow Borough Council's Net Zero team wanted to strengthen community cohesion and tackle climate change in one of the borough's most deprived areas. An early idea was a parklet focused on air quality, active travel and access to green space, but there were questions about if and how it would actually be used.

What I explored

The initial proposal approached the challenge primarily through a climate and public-space lens. Working with Design Council colleagues, I helped the team step back and understand the wider local context - including what might prevent residents from participating in community life to begin with.

Through field research, a ward walk and collaborative workshops, we mapped needs across safety, shelter, health, education and belonging, and investigated what was already happening locally.

What changed

The research shifted the project from designing a parklet to reframing the problem itself. The original idea was dropped and the brief rewritten around a youth-focused community hub and trusted council presence, creating a stronger basis for addressing social and environmental needs together as the foundation to a more climate-positive community.

UK · Climate

Starting point

Essex County Council was developing a Youth Climate Ambassador Network, but early research suggested that most students had low interest in climate action.

What I explored

Rather than assuming that the challenge was to make students care about climate, I helped the council explore what young people actually cared about.

I co-designed and facilitated a futures thinking workshop bringing 15-18-year-olds and teachers together to explore what a positive future for Essex might look like. This created a space for the council team to listen, observe and identify where their climate priorities connected with young people's own interests.

What changed

The workshop surfaced ten distinct, student-led themes - from Circular Communities to Future of Work - giving Essex County Council and the Climate Action Commission evidence-based entry points for youth engagement.

It also provided a workshop model that could be adapted for wider use.

UK · Economic Development

Starting point

Interest in Doughnut Economics was growing across research, policy and civil society in Bath, but engagement remained largely siloed. There was an opportunity to explore its potential collectively, but people were coming to the framework with different levels of knowledge, professional interests and perspectives.

What I explored

Rather than treating the framework as something to be presented and understood in a single setting, I designed a varied local learning programme that gave people different ways to encounter and explore it.

This included a nine-week readalong, 24 workshops, a public lecture, an urban photo walk and an online community - creating multiple low-pressure entry points for people to build confidence, connect ideas to Bath, and encounter perspectives beyond their own.

What changed

The programme created a stronger shared foundation across sectors and enabled participants to develop a more locally grounded understanding of the relationship between social and environmental priorities.

It also created space for participants to apply the framework themselves, including independently reframing a long-standing local tension of *social-versus-environmental* through a Doughnut lens.

UK · Design

Starting point

Change-making ideas around sustainability, food and health can be difficult to engage with through information alone, particularly when competing for attention in an industry shaped by fast-moving trends that encourage over-consumption.

What I explored

There was an opportunity to move beyond trends-led design inspiration and create experiences that people could encounter, discuss and interpret for themselves.

I designed three creative, participatory installations - Farm Kitchen, Maker Carousel and Mattergarden - using experiential design to make emerging ideas around sustainability, circular design, the future of food and the built environment more tangible.

What changed

The installations reached 25,000+ international industry professionals, creating accessible, hands-on ways for audiences to encounter and discuss emerging ideas and consider what they might mean for the future of design.